Econfessions

Client Ocean Bottle

Director + Illustrator Parallel Teeth

Production Company Strange Beast

First step to any change? Being honest about the change you need to make. The Econfession challenge asked people to fess up to their own not so eco-friendly habits as the first step to doing better. Each confession had an immediate positive effect – with Ocean Bottle pledging to stop 10 plastic bottles from entering our ocean for every #Econfession made.

The Results

After the campaign launched, the #Econfession Hashtag Challenge was trending on TikTok with 40 million views and their TikTok channel followers increased by 220%. Organic search for Ocean Bottle increased by 54% during the two-week campaign window.

The publicly submitted #econfessions have already stopped 6,560 plastic bottles from ever entering our ocean.