First Trimester

Client Krishna Istha

Director & Photographer Jordan Rossi

Design Patrick Hickley

First Trimester is a groundbreaking theatre performance by Krishna Istha, that delves into queer family-making and transgender parenthood. Live on stage, Krishna interviews participants to find the 'perfect' donor or, at the very least, discovering the qualities that draw them closer to  their ideal match. 

The campaign for the show was inspired by the show's unconventional approach to finding a sperm donor, took to a trailer, social feeds and the streets to recruit potential ‘sperm donors’. The campaign also invited the public to witness queer family-making and transgender parenthood in the making, challenging conventions, and redefining parenthood for transgender individuals.

 

Street Poster

Social Campaign

Show assets

Branding

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