First Trimester
Client Krishna Istha
Director & Photographer Jordan Rossi
Design Patrick Hickley
First Trimester is a groundbreaking theatre performance by Krishna Istha, that delves into queer family-making and transgender parenthood. Live on stage, Krishna interviews participants to find the 'perfect' donor or, at the very least, discovering the qualities that draw them closer to their ideal match.
The campaign for the show was inspired by the show's unconventional approach to finding a sperm donor, took to a trailer, social feeds and the streets to recruit potential ‘sperm donors’. The campaign also invited the public to witness queer family-making and transgender parenthood in the making, challenging conventions, and redefining parenthood for transgender individuals.
Street Poster
Social Campaign
Show assets
Branding