#Levitating Campaign
Client TikTok
Official Music Video Director Warren Fu
Production Agency Partizan
We positioned TikTok as a catalyst for creativity by transforming the way singles are released and how music videos are created by inviting Dua Lipa’s fans on TikTok to co-create the official music video for her track Levitating. This strengthened their commitment to creators as a platform for discovery and self-expression.
AWARDS
Cannes Lions Bronze
2 x Cannes Lions Shortlist
Creative Review Annual Honourable Mention
2 x The Drum Content Awards Highly Commended
3 x The Drum Content Awards Nominations
3 x The Drum Marketing Award Nominations